WHY WILLPOWER MATTERS: Improve Health, Happiness, & Productivity


[semester equivalent = 4.00 credits]



Brenda McKinney



Every single day we are bombarded with decisions. Do we choose the less enjoyable, better-for-me option or the more pleasurable alternative? Do students chose to turn in homework or do activities of their own choosing? A startling discovery is that willpower is depleted by usage. Some kids’ brains literally run out of willpower and not surprisingly so do adults’. Would you like to be able to help your students do much, much more in the classroom and learn about yourself at the same time? The big question is . . . can you teach this skill? It turns out that the neuroscience behind self-regulation can be taught.

Won’t you join me for this exciting class so you can find out how! This class will engage and excite you while you learn the science behind self-control. Through practical activities and dynamic reading, you will be able to make the connections between quality of life and willpower.

Appropriate for all K-12 teachers, coaches, and parents. Sign up today to transform ordinary students into students with a passion for learning and transform your personal ability to stretch your own willpower.


LEARNING OUTCOMES: Upon completion of this course, participants will have:

  1. Found out where the power in willpower comes from.
  2. Understood why people feel like willpower failures.
  3. Defined and understand the neuroscience of “I will,” “I want,” “I won’t.”
  4. Taken a look inside what weakens our willpower and why our reserves are limited.
  5. Developed a plan to break old habits, conquer procrastination, manage stress, and focus goals.
  6. Developed strategies that can enhance learning for students who lack self-control.
  7. Developed a plan for understanding the role of paying attention and willpower.
  8. Discovered ways to help underachievers be more successful and gain more pleasure in school.

Completion of all specified assignments is required for issuance of hours or credit.  The Heritage Institute does not award partial credit. 


Completing the basic assignments (Section A. Information Acquisition) for this course automatically earns participant’s their choice of CEUs (Continuing Education Units), or Washington State Clock Hours or Oregon PDUs. The Heritage Institute offers CEUs and is an approved provider of Washington State Clock Hours and Oregon PDUs.



Continuing Education Quarter credits are awarded by Antioch University Seattle (AUS). AUS requires 75% or better for credit at the 400 level and 85% or better to issue credit at the 500 level. These criteria refer both to the amount and quality of work submitted.

  1. Completion of Information Acquisition assignments 30%
  2. Completion of Learning Application assignments 40%
  3. Completion of Integration Paper assignment 30%


CREDIT/NO CREDIT (No Letter Grades or Numeric Equivalents on Transcripts)
Antioch University Seattle (AUS) Continuing Education Quarter credit is offered on a Credit/No Credit basis; neither letter grades nor numeric equivalents are on a transcript. 400 level credit is equal to a "C" or better, 500 level credit is equal to a "B" or better. This information is on the back of the transcript.

AUS Continuing Education quarter credits may or may not be accepted into degree programs. Prior to registering determine with your district personnel, department head or state education office the acceptability of these credits for your purpose.



McDonigal, Kelly. The Willpower Instinct. How Self-Control Works, Why it Matters, and What You Can Do to Get More Out of It.  2012.New York, NY: Avery Books. ISBN: 9978-1-68333-4386

  • The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It
    ISBN# 1583335080
    by McGonigal, Kelly
    Avery Publishing Group

    Buy from Amazon


Text, The Willpower Instinct. How Self-Control Works, Why it Matters, and What You Can Do to Get More Out of It, is approximately $15 from


Brenda McKinney, CEO of Vancouver, WA based BrainVolution, is a developer and dynamic facilitator of workshops that teach practical thinking and learning tools for raising student achievement with the brain in mind. She has trained educators throughout the Pacific Northwest and is a popular presenter because of her ability to motivate, make things fun, and teach practical techniques for the classroom that can be used immediately. Brenda continues to read hundreds of books and articles on the subject of neuroscience and searches for the answer to success for every student. Her work with at-risk students and those with reading problems have made her a popular speaker at the state, regional and national level.

Brenda is able to synthesize the new research and continues to address the role of how to use the latest findings to create high achievement classroom. She brings 30+ years of experience at the elementary, middle school, high school and university level as a mentor teacher, consultant, motivational speaker, university instructor, and reading specialist. Brenda has her Master’s in Education from Washington State University and is nationally certified in Brain Based Learning through the renowned  Jensen Corporation, led by Eric Jensen, a noted international spokesperson for neuroscience and education.


Brenda will inspire and motivate you with her energy, enthusiasm and knowledge. Her wisdom, techniques, and brain based approach to education will inspire you and challenge you to meet the demands of this ever changing world.



WHY WILLPOWER MATTERS: Improve Health, Happiness, & Productivity

Baumeister, Roy & John Tierney. Willpower: Rediscovering the Greatest Human Strength . New York, NY. Penguin Press. 2012. 291 pages. ISBN:  1594203075.
Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and simply replenishing the brain’s store of fuel can bolster it. Baumeister's latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness.
Brafman, Ori & Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior. Doubleday Publishing Company. 2008. ISBN: 078-0-85-52458-4.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal life. Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. This book challenges our views of the world but also the way we think.
Davidson, Richard & Mary Begley. The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel, and Live--and How You Can Change Them. New York, NY. Hudson Street Press. 2012. ISBN: 978-1-59463-089-7. Davidson has discovered that personality is composed of six basic emotional "styles," including resilience, self-awareness, and attention. Our emotional fingerprint results from where on the continuum of each style we fall. He explains the brain chemistry that underlies each style in order to give us a new model of the emotional brain. And, finally, he provides strategies we can use to change our own brains and emotions.
Dodge, Jack. The Power of Habit: Harnessing the Power to Establish Routines that Guarantee Success in Business and in Life. Indiana. Broadway Books. 2001.  ISBN: 1-4107-7995-5. Up to 90 percent of your everyday behavior is based on habit. Nearly all of what you do each day, every day, is simply habit. The techniques outlined in this book provide easy-to-implement action steps to help you effectively change bad habits and establish good habits. It explores why habits are so powerful and how we can harness this power to reach a higher degree of success.
Duhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. Random House. 2012. ISBN: 978-1-4000-6928-6. The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny instead we need to harness this new science to transform businesses, communities, and our lives.
Heath, Chip & Dan Heath. Switch: How to Change Things When Change Is Hard. Broadway Books. 2010. ISBN: 978-0-385-52875-7. Why is it so hard to make lasting changes in our schools and in our own lives? The primary obstacle is a conflict that’s built into our brains, says Chip and Dan Heath, authors of Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind and they compete for control. In Switch, the Heaths show that change follows a pattern and that pattern can be used to make changes in your personal life.
McGonigal, Kelly. The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It. 2012 Penguin Group. ISBN: 978-1-58333-438-6. Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. Get ready to enjoy learning why too much self-control is bad for you and why temptation and stress hijack your brain. Not only that, but willpower failures are contagious! Very practical and easy to read.
Pink, Daniel. Drive: The Surprising Truth about What Motivates Us. 2010. New York, NY: Riverhead Books. 2010. ISBN 978-1-101-52438-1. Most people believe that the best way to motivate is with rewards like money--the carrot-and-stick approach. That's a mistake, says Daniel H. Pink in Drive. He asserts that the secret to high performance and satisfaction--at work, at school, and at home--is the deeply human need to direct our own lives, to learn and create new things, and to do better by our world and us. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life.
Ryan, M.J.  This Year I Will...: How to Finally Change a Habit, Keep a Resolution, or Make a Dream Come True. New York, NY. Broadway Books. 2006.ISBN: 978-0-7679-2008-7. Why do people find it so hard to change? The secret is that everyone has his/her own formula for making changes that stick, but most people don’t know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, and they don’t realize that for all changes there is one system that works best for each individual. This Year I Will . . . helps you lock on to your unique formula for planning, implementing, and seeing a life change through, so you can use it again and again to tackle anything else you’d like to do.
Schwartz, Jeffrey & Rebecca Gladding. You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life. 2011. Penguin Books. ISBN: 1-101-50671-7. Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by bad brain wiring. They discovered that bad habits, social anxieties, self-deprecating thoughts, and compulsive overindulgence are all rooted in overactive brain circuits. The key to making life changes that you want-to make your brain work for you-is to consciously choose to "starve" these circuits of focused attention, thereby decreasing their influence and strength.
Thaler, Richard & Cass Sunstein. Nudge: Improving Decisions about Health, Wealth, and Happiness. Penguin Books. 2009. ISBN: 978-0-14-311526-7. Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including consumption of unhealthy foods, failures when dieting, and other bad decisions. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
Wilson, Timothy D.  Redirect. The Surprising New Science of Psychological Change. Random House. 2012. ISBN:978-0-316-05188-0. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on our everyday lives as well as the way we see the world and ourselves. In the words of David G. Myers, "With wit and wisdom, Wilson shows us how to spare ourselves worthless (or worse) interventions, think smarter, and live well." Essential here is the information about storyboarding and the chapter on dieting.